Seller's Guide

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Selling a Home in Greater Philadelphia

Greater Philadelphia is one of the most dynamic real estate markets in the world, and we understand that making the decision to sell a home here can be a particularly overwhelming experience. Achieving the optimal return on your investment requires planning and preparedness.

How to Sell a Home

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1. Setting the Stage

Your Compass Agent will give recommendations on how best to prepare your home for market, including the use of Compass Concierge, which can increase your home’s market value through home improvement services. After such services are completed, your agent will schedule a professional photoshoot and prepare a listing strategy.

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2. Get Pre-Approved

Before beginning your search, your first step is to get pre-approved for a mortgage loan (unless you will be paying in cash for the purchase of your home). You Compass Agent can connect you with a proven mortgage broker who will offer competitive interest rates and desirable financing packages and options. Based on your income and credit history, the mortgage broker will determine how much the bank will lend you, which will help determine the price range for your search.

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3. Go Live

Your listing is added to the MLS and broadcast on Compass.com as well as our 100+ partner sites for the duration of the selling process.

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4. Spreading the Word

The agent will produce beautiful print collateral to strategically showcase your property. Your agent develops and executes an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.

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5. Making Connections

Your agent continuously leverages professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

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6. Building a Strategy

Your agent conducts an assessment of the market response after the initial launch of your listing. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.

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7. Measuring Success

Your agent provides regular 1:1 updates and provides continuous traffic metrics.

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8. Optimizing the Offer

Following an offer, your agent contacts all interested parties, reviews the offer terms and raises all counter-offer options with you. The contract is negotiated and accepted, and the transaction summary is circulated to all parties.

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9. Finalizing the Details

Your agent notes and observes all contingency periods throughout the in-contract stage, advising should the inspections survive and conditions or repair requests.

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10. Completing the Close

The property appraisal and home inspection take place. The closing date is set with the attorney. Your agent arranges the final walk-through and closing, at which time the keys are handed over to the buyer.

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Nothing is more exciting to The Randy Barker Team than the gratifying feeling they get from helping people meet their real estate needs.
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